The “Deliberately Irrational” Mercedes G-Wagen Convertible Returns as Mythos’ First Ultra-Exclusive Model

The “Deliberately Irrational” Mercedes G-Wagen Convertible Returns as Mythos’ First Ultra-Exclusive Model The “Deliberately Irrational” Mercedes G-Wagen Convertible Returns as Mythos’ First Ultra-Exclusive Model
Photo: Mercedes-Benz AG.

When you think of the Mercedes G-Class, words like rugged, iconic, and indestructible come to mind. Over the decades, the G-Wagen has evolved from a military utility vehicle into one of the most sought-after luxury SUVs in the world. It has starred in rap videos, lined the garages of celebrities, and even spawned six-wheeled and squared-off AMG versions. But just when you thought it couldn’t get more extreme, Mercedes is bringing back one of its wildest forms yet: the G-Class Convertible.

And here’s the kicker—this isn’t just any G. This two-door, open-air monster will be the first car under Mercedes’ new Mythos sub-brand, a lineup positioned even higher than Maybach. Mercedes’ own executives are calling it “deliberately irrational,” and from what we know so far, they’re not exaggerating.


What Is Mythos?

Before diving into the convertible itself, let’s talk about Mythos, Mercedes’ new ultra-exclusive brand.

  • Positioning: If Maybach is to Mercedes what Bentley is to Audi, Mythos will be more like Mercedes’ Bugatti. It’s not about comfort and luxury alone—it’s about ultimate exclusivity and statement-making vehicles.
  • Production numbers: Mythos cars will be produced in extremely limited quantities, offered only to Mercedes’ most loyal clients and collectors. Think of them less as cars and more as automotive art pieces.
  • Pricing: Expect prices to start in the hundreds of thousands and climb well into seven figures for special builds.

By choosing a G-Class convertible as its launch product, Mythos is signaling its intent: bold, over-the-top vehicles designed to be conversation starters.


The Return of the G-Wagen Convertible

Mercedes has built convertible G-Wagens before, but always in small numbers. The most famous was the Mercedes-Maybach G 650 Landaulet, an open-top, V12-powered behemoth limited to just 99 units. Today, those examples sell for well over a million dollars at auction.

The new Mythos G-Class Convertible is expected to follow a similar formula, but updated for the modern AMG era. Early reports suggest:

  • Two-door body style: Unlike the regular four-door G-Class, the convertible will have a shortened wheelbase and two doors.
  • Soft-top roof: Likely an electronically folding roof for open-air driving.
  • AMG G 63 foundation: Expect the 4.0-liter twin-turbocharged V8 from the G 63, tuned for immense power and drama.
  • Exclusive details: Custom badging, unique paint options, bespoke interiors, and potentially Mythos-specific features to distinguish it from any other G-Class.

In other words, this isn’t a practical off-roader—it’s a rolling statement piece.


“Deliberately Irrational”

Mercedes executives have already admitted that this car makes little rational sense—and that’s the point.

  • Performance SUV as a convertible: The G-Class was never meant to be aerodynamic, let alone a convertible.
  • Astronomical pricing: With expected pricing well north of $500,000, it will cost more than most Ferraris or Lamborghinis.
  • Limited availability: Only the most loyal, high-spending Mercedes clients will even be offered one.

Calling it “irrational” isn’t an insult—it’s a strategy. In an era where most cars are being downsized, hybridized, or electrified, Mercedes wants Mythos cars to stand out as icons of excess.


Who Is It For?

Let’s be clear: this isn’t a car for the average G-Wagen buyer. The Mythos G-Class Convertible is designed for:

  • Collectors: Those who already own multiple rare Mercedes or AMG models.
  • Celebrities and influencers: People who want to make a bold entrance and have something no one else can.
  • Investors: Limited-run, high-end Mercedes models like the G 650 Landaulet have skyrocketed in value—this convertible could follow the same path.

For these buyers, practicality is irrelevant. What matters is exclusivity, drama, and making a statement.


The Bigger Picture

The G-Wagen Convertible launch also signals Mercedes’ broader strategy: to expand into ultra-high-net-worth markets where rarity and branding are more important than volume.

At the same time, it highlights the flexibility of the G-Class platform. Few SUVs can spawn six-wheelers, squared-off models, Maybach editions, and now a Mythos convertible while still maintaining global demand. The G-Wagen continues to defy automotive logic—and that’s why it thrives.


Final Thoughts

So, is the Mythos G-Class Convertible the coolest G-Wagen ever, or just an absurd billionaire toy? The truth is, it’s both. It’s irrational, impractical, and astronomically expensive—but it’s also a showcase of Mercedes’ boldness and creativity.

For most of us, it will remain something to admire from afar, maybe in a YouTube walkaround or a Monterey car week sighting. But for the lucky few who can buy one, it’s destined to be the ultimate open-air off-road status symbol.

Mercedes is proving that even in an era of electrification and efficiency, there’s still room for cars that make absolutely no sense—and that’s exactly why they’re irresistible.

Add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *